Launching Stationary Spinning Cycles in India amidst COVID
TREAD.fit ( acquired by CULT.fit)
Launching a high-end fitness product during a pandemic presented unique
challenges:-
Customer Acquisition: Identifying the first 100 customers required strategic outreach.
Sales Conversion:
Convincing users to invest in a 50K spinning cycle without a physical demo demanded trust and clear value proposition.
Effective Storytelling:
Crafting compelling content on our website was crucial for converting prospects at the top of the sales funnel.
Building Trust:
Establishing credibility was essential, achieved through transparent communication and excellent customer service.
Innovation :
Introducing India’s first live-content stationary spinning cycle set us apart.
User Interactions with the Product :
Enhancing the UX ensured seamless integration of technology and usability.